The small business funnel
Why 99% of the sales advice fails for small businesses and how it can actually work
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If you want to sell what you've built, keep it simple.
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How do you build a house?
Why most small business owners waste their money when they’re trying to build sales
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Can we talk about the price?
The truth about giving discounts and what it means for small businesses
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Stop lying!
How honesty can become a tool in customer acquisition
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7 Sales Myths Costing Founders Real Revenue
Two sales leaders break down the common advice that sounds right, kills momentum, and leaks deals across your pipeline.
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You’re not selling anything
How one re-frame can change the way you approach customer acquisition
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Simple Customer Acquisition
How you can create a system that turns strangers into buyers (as a small business)
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Simple Closing: The 3+1 method
After 13 years in sales this is how I end every sales call (and I think it's the best method for every "not salesperson")
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Customer Acquisition Strategy in Three Questions
It sounds like it needs a degree. It needs three questions.
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9 Questions That Turn a Boring Service Into a Compelling Offer
A hotel, a slow elevator, and a psychology student
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Great Sales: Foundation Offer II (Premium)
How to Make More Money Without More Customers
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The End of Sales
Why AI Destroys Trust (And Why This Is Good News For You)
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Great Sales: The Foundation Offer (Part 1/2)
How to get great at selling even if you have 0 talent
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Read this before the next time you let a warm lead go home to think about it. Time kills deals.
Why giving prospects time to think is costing you customers you already won — I learned this the hard way.
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Great Sales: Door Offer
A Door Offer Can Change Your Conversion
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Every business has three levers to grow. Most entrepreneurs only know one.
Advertising is the one lever everyone knows. Here's what the other two look like — and why they don't cost a cent.
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What do you do when your service is brilliant, but your customer doesn’t know they have the problem it solves?
You stop selling to everyone and start selling to someone.
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