Adam Glickman Raphael Lesnino Irini Anastasiadou Maneesha Nellamkuzhyil Maxim Donskoi Tristan Stan Lehmann Tim Schlöder
Trusted by founders & sales leaders

Strangers to Customers

Understand how getting new customers actually works and build your Customer Acquisition Engine in 4 weeks

  • Build in 4 weeks
  • For service businesses growing past €1M
  • The complete system
Preferred format

Free. No strings attached. Your data stays with us.

1
Awareness
Let people
know you exist
2
Engagement
Get them
interested
3
Conversion
Turn interest
into customers
4
Tools
Build what you
need to execute
Before you hire for sales

Build the engine before you build the team

If you want to grow your business you will have to turn strangers into customers — reliably. Understanding how this works and having a system ready will make your sales hires cheaper, faster and more successful. Before you hire anyone for sales you should understand how this works and have a system in place.

Strangers to Customers shows you how. This is not a Lead Funnel or Cold E-Mail Automation guide. It teaches you how Customer Acquisition actually works and how you can build your own engine in 4 weeks — without a big team, resources or scammy tactics.

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Testimonials

What others say

Lorenz is a rare breed of sales professional and leader. His ability to authentically convey the relevant benefits of a product or service is excellent.

Adam Glickman
Adam Glickman
Founding Partner & CEO, Procasa Inc.

We especially appreciated the very efficient way of receiving information ahead of meetings in short videos. This let us reduce meetings significantly.

Raphael Lesnino
Raphael Lesnino
Munich MMA, Munich

Lorenz is an amazing talent and project manager, with an incredible knack for targeting solutions to complex problems.

Irini Anastasiadou
Irini Anastasiadou
Co-Founder, Agnó · Founder, eHunting

He is goal-oriented, focused, and highly ambitious. His knowledge is vast and extensive, and he possesses exceptional leadership skills.

Maneesha Nellamkuzhyil
Maneesha Nellamkuzhyil
Customer Onboarding Manager

Lorenz is not just a strategic thinker; he's also a phenomenal coach and mentor. He has a natural ability to bring out the best in people.

Maxim Donskoi
Maxim Donskoi
Enterprise B2B SaaS Sales

Lorenz is a proactive problem solver who always puts the client's needs first. He can make the decisive difference in any team.

Tristan Stan Lehmann
Tristan Stan Lehmann
Creative Executive · Producer & Showrunner

Lorenz is a great person to work with. Straight on point, solution driven and with a high professional mindset.

Tim Schlöder
Tim Schlöder
Digital experiences, built from data

How do you turn people who don't know you exist into customers?

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Lorenz Neff

Lorenz Neff

Founder, sales_essentially

If you don't know me, at this point you might be wondering who the hell I am. Let me do a quick intro so you know who you're dealing with. I started working in sales about 13 years ago. Along the way I went from sales rep to lead to manager. A lot of my friends are small business owners and on my 39th birthday I realized that they will never have the money to hire me (haha), or more precisely, someone like me. They have great businesses, but they are stuck with either amateurs or one of those awful growth agencies. So I started sales_essentially and made it my goal to give small businesses leading sales capabilities for a fraction of the cost.

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